natural. cleansing. skincare.
pure. radiant. you.
Your skincare essentials, all in one powerful set.
The Divine Clarity Collection brings together our bestselling, top-rated formulas, expertly designed to purify, hydrate, and restore your skin’s natural radiance. Infused with dermatologist-approved ingredients and nano-bubble hypochlorous technology, this set delivers real, visible results for a clear, healthy, and glowing complexion.
Everything your skin deserves—nothing it doesn’t.
Be the first to experience the future of skincare. Cutting-edge formulas designed to cleanse and transform your skin. Infused with powerful, dermatologist-approved ingredients, this limited-edition pre-order set lets you discover next-level radiance before anyone else. Glow ahead of the curve.
Give the gift of radiant, balanced skin with a Chapter1 Gift Card. Perfect for any occasion, it lets your loved ones choose from our luxurious, science-backed skincare essentials tailored to soothe, purify, and nourish every complexion.
pre-order now to save up to 50% off retail!
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Divine Dew - Microbiome Enhancing Serum
Unlock your skin’s divine potential with Divine Dew—a silky, nanobubble-enhanced hypochlorous acid serum enriched with skin-soothing minerals. This lightweight elixir calms inflammation, purifies deeply, and supports lasting clarity and balance for all skin types.
Wholly Water - Microbiome Balancing Toner
Experience luxury in a bottle with Wholly Water — a gentle, nanobubble-infused HOCl toner that soothes, purifies, and balances your skin’s microbiome for a radiant, flawless complexion. Refresh with a layer of pure bliss.
Minority-Owned Community-Driven.
Proudly family-run and minority-owned, we’re driven by a passion for clean, effective skincare. Rooted in innovation and powered by natural ingredients, our formulas are designed to nourish, protect, and elevate every skin type—because your skin deserves the best.
artisan small-batch skincare
Our current line mimics the power of your own white blood cells—supporting your skin’s microbiome, soothing irritation, and reinforcing its natural defenses. Gentle yet powerful, it cleanses without disruption, helping to balance, protect, and restore your skin for a healthier, more resilient complexion.
Ashley
"I never thought a toner could make such a difference. Wholly Water soothes my skin and preps it perfectly for my makeup. also love the way the sprayer mists."
Haley
"Where has this been all my life?? I tried tower28 after seeing Leah use it.. but this is so much better somehow."
Abraham
"I wasn’t expecting much, as someone who doesn't normally use skincare, but Wholly Water and Divine Dew seriously leveled me up. My skin is clean and clear. Easy to use, no filler ingredients, just what I needed.
Billal
"This product really helped calm my redness and irritation (I have eczema and rosacea). My skin feels and looks healthier—definitely recommend it."
Sarah
today is when your book begins
The Story Behind Chapter1: Family, Passion, and a Vision for Clean Beauty At Chapter1, our journey started with a simple but powerful idea: skincare should be gentle, effective, and inclusive. What...
You might not have heard of hypochlorous acid (HOCl) before, but it’s quickly becoming a superstar ingredient in skincare — and for good reason. It’s a gentle powerhouse that works with your skin’s...
Normal skin — the “Goldilocks” of skin types — isn’t too oily, isn’t too dry, and isn’t too sensitive. It’s balanced, healthy, and generally easy to care for. But what does that actually mean? And ...
Everyone’s skin is unique, and what works wonders for your friend might not be your perfect match. The good news? Understanding your skin type can make a world of difference in choosing the right r...
Let’s Get Real About Skincare LayersEver stood in front of your bathroom mirror wondering if you’re applying your products in the right order? You’re not alone. Layering skincare is an art and a sc...
Meet Your Skin’s Best Friend: The MicrobiomeYour skin isn’t just a barrier — it’s a vibrant ecosystem made up of billions of microorganisms, collectively called the skin microbiome. These tiny bact...
A Personal Tale of Resilience and ResearchAdult acne can feel isolating, but it’s more common than you might think – roughly half of women in their 20s and a third in their 30s still struggle with ...
💧 Hypochlorous Acid (HOCl): Nature’s Defense, Science’s Innovation Hypochlorous Acid (HOCl) is a naturally occurring weak acid and antimicrobial molecule produced by your immune cells. It acts as t...